Although it is good news that Fonterra has received an ‘all clear’ from the Ministry for Primary Industries, a lot more needs to be done to restore New Zealand’s reputation, say academics from Victoria University of Wellington and the University of Otago.
Playing computer games competitively can gain players celebrity status and fortune, just like other professional sports, according to research by Marketing lecturer Dr Yuri Seo.
The Marketing Association National Brand Challenge lived up to its name -- but in a good way -- say the four Marketing Honours students who represented Victoria at the recent event.
Not only is the current Fonterra infant formula contamination scare a crisis for Fonterra, it is a global crisis for New Zealand’s brand, writes Dr Hongzhi Gao in this following op-ed piece.
A SMIB graduate’s campaign against bad mobile phone etiquette, developed during an internship with an advertising agency, has gone global.