Public quick to apportion blame for Asiana plane crash
The public won’t wait for an investigation into the Asiana Airlines crash at San Francisco's international airport before attributing blame, says Associate Professor in Marketing Dr Dan Laufer.
2013 News
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Wellington has an identity crisis
Victoria University school of marketing and international business senior lecturer Dr Jayne Krisjanous says that although the brand has been good, it has faded out over time.
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2nd Place Victory for School of Business Honours class in Global Exercise
Fifteen postgraduate students from the School of Marketing and International Business were rated second out of 51 universities across 27 countries for their 'quality and input of effort' in X-culture, an international training programme.
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Awards for Student Excellence
The School honoured outstanding students for their sustained engagement, enthusiasm, dedication and ability at its annual student excellence awards ceremony on Friday, 10 May. The awards were attended by 103 students their families, friends and staff.
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Research into how a crisis erodes brand trust
The Chinese milk contamination crisis of 2008 provided invaluable insight into how such events can damage consumer trust in brands, says Senior Lecturer Dr Hongzhi Gao.