Connecting with China

SMIB Head of School, Dan Laufer, was recently invited as a guest speaker at Jinan University in Guangzhou China.

Connecting with China

SMIB Head of School, Dan Laufer, was recently invited as a guest speaker at Jinan University in Guangzhou China.

AProf Daniel Laufer and Professors Yang and Wei from Jinan University

SMIB Head of School, Dan Laufer, was recently invited as a guest speaker at Jinan University in Guangzhou China. He spoke on publishing in international marketing journals at the leading Chinese university.

Dan has published a number of articles in top marketing journals such as Journal of Consumer Psychology and the Journal of the Academy of a Marketing Science, and is internationally regarded as an expert on crisis management issues.

Jinan University is one of China's leading research universities, and is considered a National Key University by the Chinese Government.

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